What We Did

Nonconform worked closely with Sahir to develop a clear, confident identity for Liverpool’s Pride 2025, delivering:

• A new visual identity for Pride 2025, built quickly and collaboratively

• A design system that could flex across digital, print, and on-the-ground delivery

• Campaign assets to support promotion, wayfinding, and visibility

• A tone of voice that balanced celebration, solidarity, and urgency

• Design support that prioritised accessibility, clarity, and speed of delivery

The work needed to function across  the whole of the city, at pace, and under pressure, ensuring Pride would still show up visibly and cohesively.

The Challenge

With a significantly reduced timeframe, the challenge was to create something that felt intentional, but wasn’t rushed. Pride needed to feel credible, and unmistakably Scouse.

The Outcome

The result was a Pride identity that felt owned by the city, prioritising both its people and its purpose.

Liverpool’s Pride 2025 went ahead with a clear visual voice, strong public recognition, and a sense of collective ownership, proving that Pride is more than an event; it’s a platform for so much more.

What’s Next

Sahir is a valued client for Nonconform, and we continue to support them to highlight the much needed and valued work they do across the Liverpool City Region for the LGBTQ+ community, and for those living with HIV.

Liverpool’s Pride 2025 was a clear example of what can happen when a community comes together and works for a common, positive goal, and we look forward to what comes next.