Client

the Bluecoat

Project

To create a brand / logo / expression, printed material and website for the newly developed Bluecoat arts centre.

Objectives

Our main objective was to create
a brand that not only made the Bluecoat distinctive in its own
right, but delivered a solution
that positioned the Bluecoat as
a multi-functional destination as well as being modern, flexible
yet traditional.

Outcome

We achieved this by creating a brand which is a location-based expression – a brand which is as powerful when spoken as it is in print. This was supported by a toolkit of verbs which are used
to reinforce the organisation’s diversity and cross-sell to many audiences. We rolled the brand
out over a huge range of items from letterheads to the internal and external signage system, website, brochures, tourist information leaflets, but most importantly delivered a tool kit for the Bluecoat staff to begin rolling the brand out and policing its use themselves.

Feedback

"Nonconform Design have worked with the Bluecoat since 2007. They were commissioned to undertake the Bluecoat’s re-brand following their £14m capital re-development. This encompassed everything from the brand logo, to building signage, to a whole range of other brand materials and the development
of a clear set of brand messages. They have continued to work with the Bluecoat on a range of projects since 2007 in helping us to live up to and continue the brand.

Their work is of extremely high quality and they have supplied us with a level of service in particular with brand advice and input that has been consistently over and above our expectations.

I would thoroughly recommend Nonconform as an agency to work with both in providing value for money and a high level of creative and technical expertise."

Helen Dunnett - Director of Marketing & Communications