Client
Manchester Camerata
Project
2009/10 Season Print
Objectives
To convey the idea of “Exchanges” throughout all art forms as the theme of the season and also to break down perceived barriers to the genre of music.
Outcome
We commissioned a graffiti artist & calligraphy to create a series of paintings based on the music. Her work is already an ‘exchange’ but influenced by art nouveau. The illustration style was then applied to the brochure, interacting with the informal photography of the musicians constantly breaking down perceptions of the genre being ‘stuffy’.
* Implemented out over posters, leaflets, email campaigns and website animation.
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Project
2010 /11 Season Print
Objectives
To build on the success of the 2009/10 Print
Outcome
We created a series of portraits of people listening to music, captured in a time and a place, transported to wherever the music had taken them. The subjects were chosen to represent the broad audience base the orchestra has and wants to build.
The implementation
The season brochure had four different covers again representing the audience. The concept was rolled out across paper based, digital and press advertising.
What we did
- designed the logo
- developed and produced brand guidelines
- designed and produced season literature,
- brochures, posters, leaflets, email campaigns
- took the photographs
- made short films
- took part in participation workshops
- designed website
- designed and produced programmes
- designed exhibition stands
- designed press adverts
Feedback
"Manchester Camerata has worked with NonConform since 2007, when the creative design agency managed the orchestra’s rebrand. We work very closely with them, on a regular and ongoing basis. They design, and organise the printing of, all Camerata’s marketing materials: brochures, flyers, posters, newspaper adverts, banners and newsletters. In addition, they act as our brand consultant.
The whole team at NonConform are a pleasure to work with. I have found them to be creative, friendly, reliable, professional and efficient. We regularly communicate in person, via email, and over the telephone. They have developed a deep understanding of Manchester Camerata, as an organisation, enabling them to meet our design and print needs. The standard of there work is extremely high and I would whole-heartedly recommend them as a design agency."
Sophia Linehan - Head of Marketing and Communications
