Client name

English Folk Dance and Song Society (EFDSS)

Project

The English Folk Dance and Song Society (EFDSS) is the national folk arts development organisation for England. We created a branding structure for Cecil Sharp House & also an artwork concept to roll out across print items & other collateral. The print items include the music brochure, season brochure & the education brochure.

Objectives

We wanted to create branding that captures the traditional essence of folk music with a modern look & feel. We developed an identity which incorporates the signage from outside the distinctive Cecil Sharp House building to act as a holding device and signpost. We also developed a bright & vibrant colour palette, a strapline & a specific grid system taking inspiration from the windows of Cecil Sharp House. To keep the balance between traditional & modern we have incorporated printers flowers which are used to divide sections in the brochures.  Another important part of the brand is the beautiful work of illustrator Alice Patutullo, her work features throughout the brochures.

Outcomes

The Cecil Sharp House brand opens doors to other folk experience’s, widening your horizon by giving you the choice
to experience more. Both Cecil Sharp House and Efdss have the same key aim which unites them both, ‘Place indigenous fold arts at the heart of cultural life.