Refresh and modernise the existing logo, creating one definitive iteration, as opposed to the multiple variations that were previously in use.
Create a brand that captures and communicate a sense of the unique 'Edwardian' community, so that it resonates with muliple audiences, including pupils, staff, parents and alumni.
OUTCOMEWe researched and collated all of the school’s visual material and reviewed the use of the logos and variations that had been used over a period of time. From this we were able to refresh the identity and modernise it’s appearance by the use of a new font and simplifying the illustration style of the coat of arms making it a fully usable logo across all printed and digital platforms.
From there we then built a communication brand, introducing a style of photography, and vocabulary that met the needs of the school. An expression of the school’s values was created and reinforced through a range of applications, such as internal signage and publications.
Throughout our research period, stakeholders (including management team, staff, pupils and alumni) referred to the sense of pride they experienced from their connection to the school.
‘Pride’ became a touchstone for the brand and we extended this theme through a series of brand images involving pupils and their statements of pride. The brand has been implemented across promotional print (such as prospectus packs), print and outdoor advertising, stationary, internal templates.
More recently, we have designed and built a new College website, one that showcases the opportunities for learning and personal development that pupils experience at St Edward's and celebrates the achievements of 'Edwardians' - pupils, staff and ex-pupils.