Bluecoat asked us to refresh their brand to reflect the changing priorities of the organisation and a renewed organisational vision. The new brand incorporated a new logo, colour palette, font, logo and strapline and a restyling of iconography. We were tasked with rolling the new brand out across all corporate and marketing collateral including the wayfinding and interpretation signage system around this complex, muti-purpose building.
Clarity and Accessibility
- Emphasis is on accessibility for all visitors, but without having the financial resource to develop a sensory system.
- Typography and iconography to be designed to RNIB and Mencap guidance and materials selected to maximise visual accessibility.
- Opportunity to re-plot and simplify the independent wayfinder journey for visitors and to overcome common navigational difficulties
- Signage designed to not only meet the brand, but to also be appropriate to the environment, a mix of Grade 1 listed and contemporary award-winning architectural spaces. It should also never jar or distract from art exhibited in the building.
- Adhere to the architectural design values of the re-development project and the grid system upon which the building was designed e.g. screw holes go in meeting pint of mortar, never cutting bricks in half, line all signage units up with architectural features, etc.
Robust and Economical
- Production materials selected on the basis of their durability and robustness, meaning that they provide the best long-term value for money
- All signage units to be modular and not integral to the fabric of the building, so that as the building flexes and changes, the signage can be easily replaced
- Design decisions made based upon architectural appropriateness but also on cost. E.g. selecting square or regular sized units to limit production costs
In 2007/08, we had led, designed and managed production and installation of the wayfinding and interpretation signage system, as part of the £14 million re-development project. The original project was devised in partnership with the architects Biq Architecten, off-plan, with a supposed flow of traffic and proposed uses of the various spaces. In 2015, the rebranding project allowed us to review the signage system in a ‘live’ way, and address changes in the way the spaces are populated, utilised and accessed by the many groups of people that use the building.
We renamed floors and simplified the vertical building maps placed near key access points, such as lifts and stairwells. We restyled typography, colour-ways and iconography across all signage.
Components of signage system:
- Stretched fabric system
- Vinyl Banners
- Poster cases
- Outdoor poster boxes